Motion graphic explainers can be incredibly effective at drawing viewers in. They are often text-led animations that give careful consideration to how motion is used throughout the video. This might be using animation to express an emotion (like surprise, fear, excitement), or it could be in how one animation scene moves to the next. Motion graphic explainers can also use a combination of voice over and text. For example, using on-screen text to highlight key aspects of the voice over. Whatever the approach, the question on our mind is always the same; how can we use motion to increase user engagement.
We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.
See our processMotion graphics explainer videos are undoubtably a persuasive way to communicate with your audience. But there are more ways to use video that are worth considering - each closely aligned with a specific marketing goal. The more aligned the video is to what you want to achieve, the more successful it will be.
If you're thinking of producing an animated motion graphics explainer, then chances are these questions will have popped into your mind. We cover everything from who owns the rights, to how many amends you get. Let's dive in.
More than you can shake a stick at, but let's be a little more specific (and helpful). Broadly, there are 2D and 3D motion graphic explainers. Within each of these, there are sub categories; such as vector, character, cell animation, photorealistic, stylised, and the list goes on... What we must ensure, is that whatever approach we undertake, it feels like your brand, and is the right tool for the job (AKA creates high engagement).
In the initial Discovery call, we'll establish where you intend to use your media so we can ensure it's optimised for each platform. That said, you're free to use the main media asset in any way you wish, from uploading to social platforms, to using in presentations. Bare in mind though, some platforms do have restrictions, and considering aspect ratios will give you a leg up in the engagement metrics.
You will own the rights to your motion graphics explainer. Once we've reached final sign-off, copyright is transferred to you automatically. You're free to then use it how you wish, including asking us for the raw assets so you can use them in your wider marketing.
It all comes down to expectations. Sometimes clients will share with us videos they like, or we'll dive into this in the initial Discovery call. We want to ensure from the outset we have the right budget in place to make sure you're super happy with your motion graphics explainer.
Creating a motion graphics animated video typically takes around 6 to 10-weeks. We begin with the initial Discovery call and guide you through a set of milestones. Throughout we'll discuss our ideas, gather your feedback, and ensure we have your approval before advancing to the next phase.
It all starts with a Discovery call, where we get clear on the what you want to communicate, who you want to reach, and how to engage them most. Then, we take you through a rock-solid motion graphics explainer process, each step designed to ensure we're all on the same page at every stage - all the way from the initial script, style and visual design, right the way though to animation and sound design.
Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.
Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.
This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.
Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.
Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.
As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.
While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.
Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.
Typically, our animated explainer videos take 4–6 weeks from concept to delivery. This timeline accommodates scripting, storyboarding, animation, and revisions. If you have a tight deadline, we’re adept at streamlining the process to meet your needs.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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