Charities and non-profits have some unique challenges, not least of which is how to convey your messages in a simple, yet powerful way. That might be swaying public opinion, fundraising, connecting with hard to reach groups, or simply explaining what it is you do. Together, we get clear on what you want to communicate, who we need to engage and what makes them tick. Our goal is to produce an animated explainer that simply explains, subtly persuades, and highly engages.
We get clear on what you want to achieve, who we need to reach, and what's most likely to resonate with them. Then we guide you through a rock-solid charity explainer video process, designed to maximise collaboration and ensure you're clear on what to expect, and when.
See our processExplainer videos are undoubtably a powerful way to communicate with your target audience. That said, the more aligned the video is to what you want to achieve, the more success you'll see. For charities and non-profits, there's so many ways video can support your marketing. Let's take a look.
We're sure you have a bunch of questions, so we've done our best to answer them. These are the most common questions we get asked. Everything from "who owns the rights?" to "how many amends do I get?"
The most successful charity explainer videos have a clear goal in mind; be that fundraising, brand awareness, for purely explanatory in nature. This sets us up for the right narrative approach, but there's also the way the video is produced to consider. This will largely come down to your brand guidelines, personal preferences and budget considerations.
Any and all you like, permitting it meets the specifications for that platform. That said, we'll want to ensure we set you up for success, so will confirm with you use cases in the initial Discovery call. We'll build this into the project plan, and provide optimised media at the end of the project for each platform.
You will own the copyright to your charity explainer video following final sign-off. It's automatically transferred to you. Often our clients ask for the raw assets too so you can use them in your wider marketing.
As you may have already discovered, costs can vary dramatically. Partly due to the skills the team may bring to the project, but mostly it comes down to the amount of project time required to meet your expectations. As a simple example, 3D typically costs more than 3D, and a 2 minute animation will invariably cost more than a 60 second one. We've created a handy guide, complete with project examples and pricing to help you hone in on a budget. See our contact page.
We say to allow 6-10 weeks. Before we embark on the project, we'll produce a schedule, which will outline each milestone. This will include when we will send you creative, when we need your feedback, and the sign-off date required to meet to keep to schedule.
First, we'll want to ensure we're clear from the outset. We'll create a solid brief around what you want to communicate, who you want to engage, and what will resonate with your target audience. We've developed a rock-solid charity explainer video process with collaboration as the centrepiece. At each stage, we'll present the creative, talk you through it, and gather your feedback. We'll only move on to the next stage when we're all happy with the direction.
Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.
Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.
This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.
Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.
Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.
As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.
While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.
In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.
Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.
Typically, our animated explainer videos take 4–6 weeks from concept to delivery. This timeline accommodates scripting, storyboarding, animation, and revisions. If you have a tight deadline, we’re adept at streamlining the process to meet your needs.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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