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The Association of British Insurers approached us to create an animated video to launch their latest PR campaign, “The Power of Pensions.” Our task was to produce an engaging animation that highlights the collective impact of pension money. We developed a concept featuring two Robins, symbols of optimism, discussing “all the new things that are being built.” This conversation introduces the main message: pension funds have significantly contributed to UK infrastructure. Additionally, pension providers and insurers are set to invest over £100 billion more to help the UK grow and combat climate change.
