What did your brand set out to change in the world? Why do your audience care? These are questions that get right to the root of what makes a brand story video captivating. Our goal is to produce a brand story that create an emotional connection with your audience. We want your audience to buy into your vision and mission. We're going beyond what you offer and getting right to the core of what makes you tick - this is the seed of brand loyalty.
We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.
See our processBrand stories are designed to give your viewer a flavour of your brand identity - what you stand for and what you're all about. They are wonderful tools for creating a deeper connection with your target audience. There are other types of video worth considering too, each closely designed with a specific goal, purpose and placement in mind. Each are aligned with a specific marketing goal.
If you're producing an animated brand story, we're sure you've got a lot of questions. You've come to right place. We've answered the most common questions we get asked.
In terms of stylistic direction, the world is our oyster. Brand stories can be comprised of 2D animation, 3D animation, motion graphics, cell animation, video production or a combination of all of these. We'll establish a style in the Discovery call with you based on your brand guidelines and budget.
You will own the rights to your brand story video. We transfer all copyrights, ensuring that the assets we create belong to you for any desired use. Indeed, many of our clients incorporate these assets into their other marketing materials.
Brand stories are most effective front and centre on your home page. They can also work well on your about us page. That said, we've seen great success using brand stories on social. They are especially effective where a text only, or partial text approach has been employed.
Ensuring your brand story meets your expectations is key, and we aim to have the capacity to achieve that. Providing us with examples you admire assists us in recommending an appropriate budget. Film can naturally cost more than animation, but it depends on the style. And, of course, you can incorporate film and animation into the same production. A crucial aspect to consider is the duration of your video. A 60-second video will cost more than a 90 or 120-second one, assuming other factors are constant. Our guide includes examples across various price ranges - see our contact page.
A brand story should be no longer than 60 seconds ideally, equating to roughly a 140-word narrative. We'll adapt shorter snippets for social media platforms. The core of a brand story is simply to convey a sense for the brand, rather than a focus on detail - so succinct and engaging is key.
Brand story creation usually take around 6-10 weeks from the initial consultation to the final approval. A lot comes down to client requirements and how long you would like to review creative. It's vital that at each stage, everyone has provided feedback, we have absolute clarity on the direction to proceed. Our goal is always to ensure you feel entirely at ease before advancing to the next phase.
We've developed a brand storytelling production process that harmonises your brand message with artistic flair. Together, we explore the most effective strategies. At every step, we guide you through our ideas, demonstrating how it all comes together. To find out more about our approach, see our process page.
Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.
Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.
This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.
Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.
Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.
As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.
High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.
While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.
Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.
Typically, our animated explainer videos take 4–6 weeks from concept to delivery. This timeline accommodates scripting, storyboarding, animation, and revisions. If you have a tight deadline, we’re adept at streamlining the process to meet your needs.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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