SaaS Explainer Videos

In terms of style and animation approach, there's really no limit. A good agency will want to see your brand guidelines, gain an understanding of your preferences (what videos you like, and don't like) and a sense for what you want to budget. These are key to determining the style and animation type for your SaaS explainer.

You'll be the owner of the copyright. This is transferred automatically once you're SaaS explainer has been signed off. Often our clients ask for the raw assets too, such as storyboarding assets, which they use as part of their wider marketing.

Typically, SaaS explainers work optimally on a home, product or landing page. They are specifically designed for conversion rate optimisation. For social media platforms, we'll optimise the media to maximise engagement. For example, by creating short, looping sections of the main animation that work without sound.

As you may have discovered already, prices for SaaS animated explainer videos can vary dramatically. The length of your video will obviously be a core driver of cost, but also the stylistic and animation approach, for example 2D vs 3D animation. To make life infinitely easier, we've created a price guide which will give you a flavour for how much different types of animated videos cost. Head over to our contact page.

Typically, we say to allow 6-10 weeks from the initial Discovery session through to final sign-off. The SaaS explainer video production lifecycle largely depends on how many stakeholders are involved in the project, and how long you'd like to review creative and collate feedback.

Right from outset in our Discovery call, we'll make sure we're all clear on what you want to communicate, who your target audience are and explore what will engage them most. We then guide you through a rock-solid SaaS explainer video process, with collaboration at its core. At each stage, we'll walk you though the creative, collect your feedback, and ensure we're all on the same page before moving onto the next step.

Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.

Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.

This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.

Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.

Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.

As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.

You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.

High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.

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While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.

In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.

Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.

Typically, our animated explainer videos take 4–6 weeks from concept to delivery. This timeline accommodates scripting, storyboarding, animation, and revisions. If you have a tight deadline, we’re adept at streamlining the process to meet your needs.