Tech Explainer Videos

Stylistically, there are a host of different approaches we can employ. Broadly speaking; 2D, 3D, film, stock photography, and stock footage. From the outset, we'll discuss with you any preferences you have, and also consider your brand guidelines. Budget will also be a key aspect in determining the video approach.

Once you've signed-off the video, copyright will be automatically transferred to you. Our clients' often ask for the raw assets too, which are used as part of a wider marketing campaign.

You'll be able to upload your tech explainer video on most platforms. Some do have restrictions on length, or ask for particular aspect ratio dimensions. In the initial Discovery call, we'll establish with you where you plan to publish your media, and advice on the optimum approach.

There are many factors that will influence the cost of your technology explainer video. Length will be a major factor, along with your expectations for the level of animation. For example, simple vector based animation will typically cost a lot less than character based animation, or explainers that employ a lot of motion graphics. We've create a price guide to give you a sense for what different types of animation cost. Head over to our contact page.

We say to allow 6-10 weeks. It depends on how many stakeholders you need to involve in the project, and how long you require to collate feedback. At the start of the project, we'll produce a schedule that takes into account the time required for feedback and sign-off between stages.

At the start of the project, we'll produce a schedule for you, which will include key milestones. At each of these stages, we'll send you the creative, walk you through our thinking, collate your feedback, implement the changes, and gain sign-off before moving onto the next stage. For a full breakdown of the milestones, head over to our process page.

Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.

Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.

This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.

Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.

Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.

As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.

Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.

Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.

You can think of a Brand Story like a brand proposition in story form. Where Explainer Videos demonstrate core features/benefits, Brand Stories paint a brand's vision and mission. What did your brand set out to change in the world? And why does this excite your audience? A good Brand Story makes a brand more human.

High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.

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While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.

In our initial Discovery session, we build a firm foundation for all the creative stages to follow. We get clear on what needs to be communicated, your brand guidelines, and the audience we want to engage. Each stage in the production process has been designed with collaboration in mind - and we talk you through our thinking, capture your feedback and upload new versions on a specialist collaborative platform. Most importantly, you'll always know what to expect and when.

Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.