We’re an award-winning explainer video company who blends clear strategy, bold creativity, and flawless execution to create explainer videos that move the needle.
We collaborate with SaaS brands, nonprofits, and ambitious organisations worldwide to simplify complex ideas, drive engagement, or shift perceptions.
We start with the most important question:
What does success look like?
We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.
See our processAs a specialist explainer video company, our job is to build a rock-solid strategy that underpins every creative decision. We start with the most important questions: What does success look like? Who will relate most to your message? What will excite them most? And ultimately, what action do you want them to take?
That creative strategy shapes every part of production — from what we say and how we say it, to the look and feel of your animation. Leading with strategy keeps all stakeholders focused on clear success criteria, ensuring the end result is nothing short of remarkable.
And it’s not just the creative that benefits. A well-planned explainer video production becomes a flexible toolkit you can use again and again — from shorts for social campaigns to lightweight Lottie animations for web. When strategy leads, your explainer video works harder, performs longer, and maximises your ROI.
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Got questions about working with an explainer video company? Whether you’re a marketing director, founder, or project manager, you’re in the right place. Over the years, we’ve been asked everything from who owns the rights to the final video, to how long explainer video production usually takes, to how many amends are included.
Because SaaS brands, nonprofits, and every organisation in-between all have different needs, we’ve gathered the answers to the most common questions we hear. As a leading explainer video company, our goal is to make the process clear, simple, and transparent, ensuring you have all the information you need to make the best decision for your explainer video production.
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Animated explainer videos come under many names — brand stories, animated informational videos, infographics, 2D or 3D animation, computer animation, and motion graphics. All of these sit under the umbrella of explainer video production, with the choice depending on your goals, audience, and budget. A specialist explainer video company can help you decide which format works best. Here is a good overview of explainer video types, along with how you can maximise your chosen approch. .
In short, you do. It’s your video. We sign over full copyright, so the assets we create are yours to use however you wish. Many clients repurpose elements in other marketing materials, giving even more value from their explainer video production.
Wherever you like. Depending on the brief, there may be licensing considerations — for example, music or voice-over rights can vary for paid ads. Beyond that, we recommend tailoring your animated explainer video to the platforms you’ll use most. For instance, creating short social snippets alongside the main video maximises impact.
Most animated explainer videos take 6–8 weeks from kick-off to final delivery, covering scripting, storyboarding, animation, and revisions. Need it faster? We can streamline the process to meet tighter deadlines. Here is a strategic guide and full overview of the explainer video production process.
This is one of our most common questions. To make things simple, we’ve created a full explainer video cost guide with examples and price ranges. As a benchmark, a professional explainer video production typically starts from £10K–£25K+.
Yes. In Discovery, we’ll explore how you plan to use your video. For explainer video production, we often create short looping snippets for social media, which tend to outperform posting the full video. We’ll recommend the best mix depending on your audience and platforms.
Absolutely. As a full-service explainer video company, we manage every stage — from concept and scripting to animation and sound design. Our collaborative process means the final video reflects your brand while delivering results.
As many as you need. Unlike many production companies that cap revisions, we ensure you’re happy at every stage of the explainer video production process. The only caveat: once a stage is signed off, reworking it later may incur extra costs. Thanks to our process, this is rare.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
Explainer videos are versatile. They’re most effective at boosting website conversion rates, but a single explainer video production can also fuel social media campaigns, sales decks, onboarding, and even fundraising. The best results come from a strategy tailored to your goals.
High engagement starts with clarity: what do you want to achieve, who do you want to attract, and where will the video live? Our approach ensures every part of production — concept, script, visuals, animation, and sound — pulls in the same direction. That’s how our explainer video productions drive results. Here is a deep dive into how we create explainer videos people want to watch.
While explainer videos are our specialty, we also produce commercials, brand stories, social ads, and PR campaign content. Many formats — like animated infographics, 2D/3D animation, and motion graphics — sit within these categories. As an explainer video company, our goal is always the same: create content that engages and performs.
Simply wonderful. Our clients often say the process is as enjoyable as the outcome. We believe video production should be a creative partnership, where your goals and our expertise combine to produce explainer videos that perform — and a process you genuinely enjoy.
Our explainer video production process is rock-solid. It balances your input with our creative expertise. At every stage — scripting, storyboarding, animation — we walk you through how it all comes together, so you know what to expect and when. Here is a deep dive into the full explainer video production process.
In most cases, under 90 seconds. This gives enough time to capture attention, explain value, and drive action — without losing your audience. That said, the optimal length depends on where the video will live and its role in your overall strategy. Here is a deep dive to understand more on the science of enagement.
A typical animated explainer video starts around £10K–£25K+, depending on length, style, and complexity. Working with a professional explainer video company ensures your investment goes further — with a process designed to maximise engagement and ROI. See our explainer video cost guide for real-world examples. Or take a deep dive into budgeting and maximising ROI.
Explainer videos are primarily conversion tools, performing best on websites and landing pages. But a well-planned explainer video production can also be repurposed for social media, sales presentations, and internal training. We’ll advise on the best formats and cut-downs to maximise your reach.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
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