There are two highly effective types of event video. One, videos designed to support your keynote speaker, giving a strong opener before their talk. Two, videos designed to capture the attention of a passersby and draw them closer to your exhibition stand..Each approach is specifically tailored to maximise engagement and increase your return on investment.
We’ve built a rock-solid creative process with collaboration at its core. Each creative milestone has been designed to ensure we're maximising what you want to communicate. You'll always know what to expect, and when. And you'll be crystal clear on what is being produced.
See our processWe design event videos to maximise audience engagement. This goes for all types of video. The more aligned your animation is with the goal you have in mind, the more successful it will be. Explore other types of video that can support your marketing, each of them geared specifically for different use cases.
Got questions relating to producing an animated event video? You've landed in the right spot. We cover everything from who owns the rights to your video, to the release of assets after the project is complete. Let's dive in.
We can produce almost any style imaginable, from vector based 2D animation, to realistic 3D animation. Maybe you're more drawn to cell animation. Or want to incorporate stock footage, or bespoke footage. In the initial Discovery stage, we'll establish the best approach for your brand and budget.
For events, we tend to employ two distinct approaches depending on the use case. For Keynote Videos, a story-led narrative works best - with a distinct journey through the video. However, if you intend to use the video as part of an exhibition stand, we recommend a segmented approach. This is where we create distinct, benefit-led, self-contained sections. This way, it doesn't matter when someone wonders by your exhibition stand, they'll be drawn in. That said, rules are there to be broken.
Ultimately, it's you. Upon completion, we transfer all copyrights, ensuring the assets we create are entirely at your disposal for any use you desire. Indeed, many of our clients successfully utilise these assets in other areas of their marketing.
Length, style and animation level (or film variables) will have the greatest influence on cost. Naturally, 3D animation will cost more than 2D animation. Animation complexity is a big factor. We don't mean how much is happening on-screen, we're referring to the level of finesse. This is hard to encapsulate in words, so you're best to get our guide, where we give examples at different budget levels. Head over to our contact us page.
60-90 seconds is the ideal length for an event video, be that for a Keynote Video, or an Event Booth Video. Longer than that and you'll start to lose your audience. The goal is to capture attention, so we always keep this in mind.
Event video production usually spans 6-10 weeks, from the initial consultation to the ultimate approval. The creative process shouldn't be hurried. It's important to us that at every stage, feedback is received from all parties, we have a definite understanding of the path forward, and you are fully confident before we proceed to the next phase.
We've developed a foolproof process for producing event videos that strikes a perfect balance between your input and our creative know-how. In the Discovery phase, we'll make sure we're all on the same page with what we need to achieve and who we need to engage. At each step of the way, we share why we've chosen a particular creative route and discuss any changes. You'll always know what to expect. And you'll always be kept informed with what's next.
Wherever you like. That said, depending on the initial brief, there may be restrictions relating to licensing. For example, for some paid advertising channels, voice over and music licence fees are more expensive, so unless we've paid for the additional licensing, restrictions may apply. It's also worth noting that we'll want to design media for chosen channels from the ground up to make them most effective.
Around 6-10 weeks. Largely, it depends on how much time you'd like to review each stage of the video production process before moving on. For example, some clients are happy with a 2 day sign-off period, whilst others need 4-5. We'll discuss your needs and the best timeline in our initial Discovery call.
This is a question (understandably) we get asked a LOT. So to make life easy and give you a sense of how much different types of video production cost, we've created a guide - complete with video examples and their associated costs. Head over to our contact page where you can request our guide.
In our Discovery session, we'll explore where you intend to use the media and then suggest the best approach. For example, if we're creating an Explainer Video, we'll suggest we create some short, looping snippets from the main animation to use on social. These have been shown to be far more effective than posting the full video, however, we encourage you to post all media on social as we've also seen some fabulous results using long-form media too.
Yes, and it's vital we do. Every part of the production process is always a collaboration with you, so we're more than happy to explore creative routes and pre-prepared scripts. However, the narrative forms the backbone of the creative, and there's lots of nuances that will impact how the video flows, so we'll want to make sure the concept/script aligns with creating exceptional video content.
As many as you like. Seriously. Most production companies will limit you to 3 amends, but we think this is crazy. It's crucial we're all happy with each stage of the process, or we'll be running up hill from there on. That said, we do have one rule. Once you've signed off a stage, we may add additional fees if we're asked to revise that stage later. For example, if we've completed the animation and you ask for a change to the visual storyboard, we'll often charge additional for this as it requires a rework of the animation. It very, very rarely happens though thanks to our rock-solid video production process.
Yes. From the very outset we'll establish if you intend to use the media internationally. For these audiences, we'll want to ensure the script doesn't include any colloquialism or phrases only UK audiences will understand. We'll translate the script into your chosen language and provide you with VO samples. We'll then retime the video to perfect match the intended script pacing.
We create engaging video content by getting clear on what you want to achieve, who you want to attract and where you'll be showing your content. One of the things we love most about our industry is that no one part of production process creates engagement on its own. It's truly a team effort - between client and agency - and every part of production; from concept and scripting, to visuals, animation, and sound design.
Our core mission is to produce video that engages your audience based on what you want to achieve. For increasing website conversion rates, that's often an Explainer Video. For brand awareness, we'll produce a Commerical, Brand Story or Social Ad. For PR Campaigns, we'll produce a range of media to work across different platforms. Everything else is really a subset of these core video types, for example, animated infographics, event videos, motion graphics, video production and 3D/2D animation.
Simply wonderful. We believe the whole process should be a joy to be part of. We do what we do because we love to make videos exceptionally effective, and that can only happen if the process is hugely enjoyable for all parties involved. We are curious souls, driven by wisdom and fuelled by creative freedom.
Animated explainer video production typically takes around 6-10 weeks from the discovery call through to the final sign-off. Creativity can’t be rushed. We want to make sure that at each stage everyone has given feedback, we’re crystal clear on the direction we need to take and you’re completely comfortable before moving to the next stage.
Our guide includes questions for your video brief, the creative production process and a flavour of how much different types of film and animated video production costs.
Get the guide