OK, so you've decided to produce an animated video. Awesome. Now you just need to find the best animated video agency. An animation studio that understands you, your audience, and your brand.
And an animated video production company that can deliver the goods in the form ROI.
This guide will walk you through the process of finding the best agency for your needs. Let's dive in.
Animated videos can be incredibly potent strategic assets for marketing managers. Done right, an animated video can deliver some seriously tasty results.
However, there are a whole host of criteria that need to be met for your video to excel. Including a solid brief, compelling script, well-thought-out visuals, and animation that keeps the viewer engaged.
Choosing the right animation studio can make all the difference between success, or failure. This means your video should connect with your audience, be easy to understand, and reflect your brand's quality.
Why is there so much variation in animated video quality? Because there are way more moving parts than meet the eye.
For example, an animation agency might excel at slick looking animations, but the script misses the mark. Or they are exceptional at creating a visual look that matches your brand guidelines, but they lack creative flair.
A good video needs to align every part of production perfectly. Your job then is to ensure you choose an agency who excels in every area of video production.
These points will help you find an agency that fits your brand's needs.
Understanding an agency's previous work is a must. A portfolio speaks volumes about their capabilities. Look for diversity in styles and industries. This indicates flexibility and creativity.
Past projects should align with your brand's vision. If they’ve tackled similar challenges, they might bring useful insights. Client testimonials are a goldmine for seeing other's experiences. They reveal the agency's strengths and weaknesses.
Case studies showcase problem-solving skills. They offer a complete look at how the agency has made a tangible difference.
These factors help determine if the agency can meet your needs.
Creativity is the heartbeat of any animated video. A great animation studio can craft compelling stories that captivate audiences. Examine their narrative style. Is it engaging and clear?
Thematic consistency is important too. Ensure the agency can maintain your brand's voice throughout the video. Look at how they structure their stories. Do they keep viewers intrigued until the end?
Consider the emotional impact of their past videos. Evoking emotion is key to viewer engagement. An agency with these creative strengths can create animations that resonate deeply with your audience.
Technical quality sets top agencies apart. Pay attention to the visual finesse in an agency’s work. Crisp, clear images are a must for professional videos.
Examine different animation styles they offer. From 2D to 3D, ensure they match your brand's aesthetic needs. Having good quality across their portfolio is a good sign.
Check their use of sound. Music and voiceovers should enhance, not overshadow the message. Technical excellence assures your animated videos are polished and professional, strengthening your brand’s image.
Successful video projects stem from strong partnerships. Working together with a client and an agency is important for getting the results you want.
Understanding each other's goals helps in creating videos that resonate with your target audience. Teamwork fosters creativity and innovation, leading to better outcomes.
Moreover, a collaborative agency is adaptable. They can tweak ideas based on feedback, ensuring the final product truly aligns with your brand's message.
Clear communication is the backbone of any successful project. An agency should provide frequent updates to keep you informed. Regular meetings or calls can prevent misunderstandings.
Assess their project management skills. A clear plan helps to meet deadlines while still keeping quality high. It shows an agency's commitment to delivering results efficiently.
A responsive agency really gets to grips with your audience, brand and what you want the video to achieve. They should ask challenging questions that help further refine the messaging.
And of course, good communication and project management are crucial for things run smoothly.
Navigating pricing and contracts doesn't have to be daunting. Look for an agency that offers clear and honest pricing. A transparent cost structure lets you plan your budget confidently.
Understanding what you're paying for is crucial. Their proposal should outline a clear timeline, costs, and any other important factors. This clarity prevents unpleasant surprises later on.
A reputable agency is upfront about any additional costs. They provide a breakdown of services, helping you see the value offered. This openness builds trust and sets the stage for a successful partnership.
For example, you can download our pricing guide here, along with examples and how much they cost to produce.
Keeping up with trends is crucial in animated video production. The industry moves fast, with new styles and methods emerging regularly.
An agency should welcome new ideas, and create concepts that engage audiences. They can use the newest animation techniques to keep your content interesting.
Check what video production services they offer. For example, they might offer to convert sections of your video into Lottie files to maximise your budget. Or create seamless looping snippets for social.
Ultimately, leveraging trends helps in staying ahead of competitors. It keeps your animated videos up to date and relevant, helping them succeed in meeting your marketing goals.
Choosing the right animated video production agency elevates your brand's marketing strategy. It can set your content apart from the competition.
However, it's worth doing some extensive research before you press go. Once you've shortlisted agencies, how they respond to your brief on the call will give you an excellent indication of fit.
