Animated video production has emerged as potent marketing tool for brands. it's versatile, engaging, can simplify complex messages, and give a brand personality.
The brands that get it right capture attention, engage audiences, and leave a lasting impression.
We'll explore how animation can enhance brand visibility, and ensure your brand stands out in a crowded market.
And we'll give you actionable insights and practical advice to help you leverage animation in your brand marketing.
So, let's dive in and see how animation can achieve your marketing goals.
Animation in brand marketing goes way beyond simply creating visually appealing content. It's a brand asset can be used to communicate your brand's story, values, and produce/services in a compelling way.
When used effectively, animation can:
- Make complex subjects easily understood.
- Raise awareness.
- Sway public opinion.
- Create more brand appeal.
To name but a few...
Animated content is also highly shareable, which can significantly increase your brand's visibility and reach on social media platforms.
If you want a potent tool for communicating, animation is the Creme de la Creme of the marketing toolkit.
Finally, animation allows for a huge variety of creative expression. Brands can experiment with different styles, characters, and narratives to create content that truly reflects their brand's identity.
It goes without saying that storytelling is a powerful marketing technique. Brands can connect with their audience on an emotional level. This further fosters loyalty and trust.
Animation takes brand storytelling to a whole new level. It brings stories to life in a way that text or static images find it hard to match.
Well crafted animated video content can create engaging narratives that resonate with your audience. They stick in the mind of the viewer, and leave a positive imprint.
Moreover, animated brand stories are more likely to be shared, further increasing brand awareness.
Brands are constantly striving to stand out, and animation can create stand out content.
But the appeal of animation goes beyond just marketing outcomes. The process of creating animated content itself can support a brand to define their identity and personality.
For brands that have a strong sense of identity and clear brand guidelines, animation offers the most compelling opportunities. These brands are able to use animation to express themselves in ever more creative ways. It's worth investing in brand identity as you develop your animation brand assets.
Animated content is inherently engaging, capturing the viewer's attention and encouraging them to interact with your brand. However, well produced content is always going to trump poorly thought-out video.
Brands that are able to create informative content in an entertaining way can significantly increase their impact.
The use cases for animation are also plentiful.
Animation can also boost engagement on your website. Animated Lottie Files can make your website more interactive and enjoyable to navigate, encouraging visitors to stay longer.
Furthermore, animation can enhance your email marketing campaigns. Animated videos in emails can increase click-through rates and conversions.
Animation can make your social media content more engaging and shareable. But you don't have to go overboard and create new content each time.
Brands can utilise existing assets in new ways. For example, by creating short, looping animations from long-form media. These can be very engaging, encouraging likes, shares, and comments.
Moreover, animation can make your social media ads more effective. Animated ads are more likely to be noticed and remembered, increasing ad recall and conversions.
Finally, animation can help you create viral content. A well-crafted animated video can spread rapidly on social media, significantly boosting your brand's visibility. But never count on this - focus on creating good content.
Animation has a reputation for being expensive. And it can be compared to other forms of marketing. However, it can also massively out-perform other forms of brand communication.
Moreover, animation is versatile. Savvy brands should work with a production agency to adapt media to serve various marketing needs. This can really ramp up your ROI.
Animation also offers creative freedom. You can create unique and compelling content that truly reflects your brand's personality. This can make your brand stand out and be remembered.
If you're interested in the hard, cold facts, see our article on how animation can deliver significant ROI.
Animated explainer videos are probably the most widely used form of 2D and 3D animation. They are well known for their ability to simplify complex ideas, making them easy to understand.
It's hard to find better than animation to help your audience see the value in your products or services.
Furthermore, animated explainer videos can save you money in the long run. Explainers can reduce the need for customer support. Why? Because they can often answer common questions about your products or services. Especially animated video for SaaS brands.
Finally, it's important to always track the performance of your animated explainer videos. For example, tracking on-site conversions can demonstrate ROI.
Animation is not a one-and-done investment. You can use animated assets across different campaigns, maximising their value.
For instance, you can use parts of an animated explainer video in social media posts or ads. This can save you time and money in content creation.
Moreover, you can update or tweak animated videos to suit different platforms or audiences. This makes animation a flexible and adaptable marketing asset.
Finally, repurposing animated assets can ensure brand consistency. By using the same animations across different campaigns, you can create a consistent brand image. This can enhance brand recognition and trust.
A consistent visual language is important for a strong brand identity. Animation can help you achieve this.
With animation, you can create a unique style that reflects your brand's personality (or more than one). This can make your brand instantly familiar.
Moreover, animation can convey your brand's values. For instance, if your brand values simplicity, then make sure the script and visual design reflect this.
Finally, a consistent visual language can enhance brand trust. When your audience sees the same style across different platforms, they can feel more confident in your brand.
It's also worth considering other uses of animation, such as animated logos and brand elements. These can make your brand more memorable, and can catch the viewer's attention.
Moreover, animated brand elements can create a cohesive brand experience. They can be used across different platforms, from your website, and apps, to your social media posts.
Finally, animated logos and brand elements can help your brand further stand out. In a crowded market, they can make your brand stand out.
Make sure you measure the impact of animation in your marketing campaigns. This can help improve your content in the long run. It helps you understand if your animated content is effective.
You can track metrics like views, shares, and engagement rates. These can give you insights into how your audience interacts with your animated content.
Moreover, you can measure conversion rates. This can show you if your animated content is driving desired actions, like purchases or sign-ups.
Finally, you can use feedback from your audience to improve your content.
Analytics can provide valuable insights from your animated content. They can show you what's working and what's not.
For instance, you can track how long viewers watch your animated videos. If they drop off early, you might need to make your content more engaging.
You can also see which parts of your animated content are most engaging. This can help you understand what resonates with your audience.
Finally, you can track how your animated content performs on different platforms. This can help you optimise your content for each platform.
A/B testing can be a powerful tool to refine your marketing messages. It involves creating two versions of your animated content with one key difference.
You then show these versions to different segments of your audience. By comparing their performance, you can see which version is more effective.
For instance, you might test two different calls to action in your animated video. The one that drives more conversions is likely the more effective message.
A/B testing can help you make data-driven decisions. It can ensure that your animated content is as effective as possible.
In conclusion, animation is clearly a powerful tool in modern brand marketing. It can help you tell your brand's story, engage your audience, and stand out in a crowded market.
Moreover, animation is cost-effective and versatile. You can repurpos your video across different campaigns and platforms. This will give a consistent visual language for your brand.
You can fine tune your marketing messages by measuring the impact of your animated videos. This can make future videos even more effective. So, embrace animation and future-proof your branding.
